Your brand personality is essentially how you “speak” to your people across your different platforms and media, and having some core traits is helpful for you to always refer back to.


What adjectives would you use to describe your brand? Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover your ideal audience, your overall messaging, tone of voice, and your brand’s visuals.

Adjectives Brainstorming Exercise


TRY THESE QUESTIONS OUT TO HELP YOU BRAINSTORM ON YOUR BRAND ADJECTIVES:



When people interact with my content, products, and services, I want them to feel ______.

When I talk to my ideal people, I want my tone of voice to be _________.

When people see something from my brand they think it is _________.

When thinking about my brand, I don’t want people to feel ________, ________, or _______.

If my brand was a person, they would be described as __________, __________, and _______.

TAKE A STEP BACK: 



Are you clear on your brand’s mission, vision, and values? These will be guiding factors in helping solidify your brand personality.

Brand Adjective List


Here are some adjectives/characteristics to get you started on crafting your brand personality. Jot down your favorites and then narrow them down to your top 3-5. Think about why you are choosing these words and how they relate to your brand’s values. Feeling something else? Be sure to take note of those too and choose words are a great fit for your brand and your business.

Active Adventurous Ambitious Approachable Boho Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun Genuine Harmonious Heartfelt Helpful High-end Honest Hopeful Inclusive Industrial Innovative Inspirational Intentional Inviting Joyful Kind Lively Loyal Luxurious Magical Mature Modern Natural Playful Positive Professional Quirky Relaxed Romantic Sassy Serious Sincere Sophisticated Timeless Traditional Trendy Trustworthy Uplifting Urban Warm Wild Youthful



I’d love to hear what your brand adjectives are! Feel free to share them in the comments, email, or Instagram DM!